Everyone loves online shopping these days. I mean you only have to move your fingers to shop, you get to sit on your couch in your pajamas and what’s more, nobody is going to judge you even if you look through an entire collection and end up not buying anything.
What’s not to like right?
That’s probably why almost 50% of Canadians find it convenient to shop online than in person. Besides convenience, there is also the benefit of a wider selection of products in any given category online, than in a brick and mortar store. And this further makes online shopping more preferable for Canadians as well as the world at large.
However, there is one disadvantage when you shop online and that’s the fact that you cannot touch, feel or smell a product before you buy. Now, of course, this is not relevant for clothes, shoes or accessories.
But what about fragrances?
It’s practically the smell that we’re buying, so how can we be sure of whether it is the best one for us if we’re buying it online?
Here are some tips that you can rely on.
Be sure about the category or genre
Most online perfume stores offer properly classified categories of fragrances such as florals, citruses, woody scents etc. Filter the choices using your preferred category first and then start looking for a fragrance. That way you can be assured of the family of scent which you’re buying. This will keep you from ending up with uninviting surprises like a strong orange scent in place of roses and vice versa. Such mistakes can be quite frustrating considering how both of them can tend to be strong scents.
Check the description for notes
Almost all fragrances will have information about the notes included in them. Make sure you check the description of the product to check the notes. Now you must ideally have a fair knowledge of the notes. Nothing elaborate though; just the basics. Visit:https://fragrance365.ca for more information about fragrances.
Every perfume consists of three basic notes; a top note, a middle note, and a base note. These are blended in appropriate amounts to form unique fragrances. Most high-quality brands like Lush cosmetics, offer useful information about their notes. You can check these notes to get a clearer idea of the smell. These will mostly be listed as easy-to-understand names like orange and bergamot or aqua rose etc.
Concentration is definitely something that you can look in to, to get a proper idea of the fragrance. As a general rule of thumb, the higher the concentration, the stronger the smell. And naturally, the price point of high concentration fragrances will also be higher. Fragrances can be classified into 4 types based on concentration. Perfumes are usually of the highest concentration for which the smell would last for up to 24 hours, followed by Eau De Parfum, the smell of which lasts for up to 6 hours, Eau De Toilette which is on the milder side and might need several sprays or applications throughout the day and last but not least Eau De Cologne, which is the mildest.
Finally, as the last step take a good look at the reviews left by the customers. A majority of positive reviews is a good indication of quality. Other than that, you can also check out Yelp and general product reviews left by influencers and bloggers that give a clear explanation of what the fragrance is like.
This is a step that might take some time, however, due diligence will definitely save you some money. Decide only after doing careful research about the product on the internet.
Apart from all these steps, you can also try taking fragrances quizzes available online. These quizzes will help you narrow down on your interests and in turn enable you to use appropriate filters while shopping online. It forms a part of the homework that you need to do before you go shopping.
Caroline Kastner: Caroline Kastner is an established perfumer and fragrance expert with a professional degree in perfuming obtained from the Grasse Institute of Perfumery in France. She has 12 years of experience in creating unique scents and is currently performing research and analysis of the behavior of certain scents on exposure to environmental conditions through various processes in the assembly line from manufacture to delivery. When she is not involved with perfumes, she likes to read and spend time with her furry friend Pepper. She loves animals and is a strong advocate of cruelty-free and vegan products in general.