Creating a viral video is not just luck, it takes effort, planning, and hard work. Essentially, a viral video is one that gets a lot of hits in a short amount of time, largely due to social media sharing.
Research has shown that 74 percent of all internet traffic is for videos. A further 55 percent views videos every day.
With that kind of potential outreach, it is no wonder many organizations have been looking for ways to develop the next viral video.
Here are some tips to help you create your own viral video:
- Know your audience. Research who it is you want to target. Know as much as you can about the demographic. Design ideas that cater to this user. Consider the elements of other videos that received substantial attention from this group. Why would they want to watch your video? What is in it for them?
- Develop a marketing plan. Decide how you will get behind your video, make an effort and promote it. This includes asking friends, family, and acquaintances to share the video. Submit it to social news websites. Of course, don’t forget to put in on your own social media accounts. Search out social media power profiles or writers who work on the topic you are producing content for. The more you can get people writing about your video, the more hits you are likely to get.
- Know your social media statistics. Find out what is the best day and time is to send out your video. Because social media moves quickly/fast you need to post your content at an opportune time. You can find these stats out online.
- Monetize your marketability. Don’t overlook the chance of making money from your video. ConnectPal is a site that can help you do that. By setting up an account you can set your price for subscribers. Then you are able to share your video content and encourage your subscribers and followers to pass it on. If your video goes viral, you’ll be able to see that in dollars.
- Make it emotional. Connecting with viewers through your video will mean the content will need to invoke a strong feeling. People will need to have a strong, powerful reaction to your content or images. This means awe, amusement, anger, etc.
- Share a story. Your video needs to tell a story in some way. You will need to both inform and entertain, but do so in a way that people can relate to.
- Shorter is better. The more concise you can be the better. People are more willing to give a 2-minute video a look rather than a 10-minute one.
- Focus on your title. The title of your video is worth spending extra time on as most people won’t click on the video if it doesn’t have a good name. The title needs to be clever, catchy and also let the viewer know what it is about in as few words as possible.
- Prepare for criticism. Online users can be brutal with their feedback. They are likely to say things that insult you and hurt your feelings. Be ready for it. The best response is none at all. Let the controversy rage because it will get you more hits.
- Be original. Videos designed to promote products or show off what an item can do are unlikely to become widely-shared. Rather, do something unique that puts your brand in a new light. For example, Blendtec’s “Will it blend?” videos.
- Plan your first frames carefully. Statistics have revealed that the average attention span of an online user is shorter than that of a goldfish. In fact, it is about eight seconds. If you cannot capture your users’ attention in that time they will leave your site without watching the end of your video. For this reason, you need to carefully plan the beginning of your video to be captivating. Consider reducing the build-up of your story and just jump right in.