The benefits of using Instagram for business cannot be overstated. Today, most of the viral interactions that occur online happen as a result of photos and visuals; because human beings are highly visual. As such, the impact of visual content on a popular platform such as Instagram cannot be ignored, whether you are an individual with a business or a brand that is trying to launch one. To ensure that you are making the most of this amazing tool here is why you should be using Instagram for your business:
Engage with customers on multiple channels
When you use Instagram, it allows you to connect with customers across various channels, which will ultimately increase your engagement across different platforms. For instance, you can link your Instagram account to your Facebook account so that your posts can be seen by more people. Additionally, you can also display your photos on Instagram to your website so that your users can reconnect with you later on in your feed.
Instagram posts convert
You may or may not know this, but it is entirely possible to convert a customer on Instagram. This is because Instagram photos tend to convert better than generic advertising pictures since they tend to be generated by users. Furthermore, Instagram users are more likely to purchase a product online than on any other platform, even Facebook. Therefore, if you are looking to increase your sales, which is what most businesses strive for, then your business should definitely be on Instagram.
Learn what people like
If you truly want to learn about your customer’s preferences, then Instagram can be an invaluable tool for you. A large number of your customers are already on Instagram and they could already be sharing pictures or posts regarding your business without your knowledge. For instance, if you own a restaurant, your customers could already be sharing pictures of their favorite meals. When customers do this, their friends will automatically see the posts, thereby exposing you to new potential customers.
Attract and engage with new audiences
The beauty of Instagram is that even when the number of followers that you have is low, it is possible to buy real Instagram followers cheap so that you can engage with new audiences. One of the easiest ways to get your content discovered by users on Instagram is by using the right hashtags. In addition to handy tools such as Instagram, the platform has also made it easy to be discovered by dedicated users so that businesses can connect with them.